FOOD CHEMICALS: The Marketing Illusion of Orange Juice
Straight from the fruit? Not really. The ads don’t show you the part where this so-called “healthy morning drink” is highly processed, injected with chemical “Flavor Packs”, filled with industrialized chemicals like Calcium Lactate and Ethyl Butyrate, and left in storage for a year.
"The so-called natural orange juice is flash-pasteurized, then "de-aerated" so that it won’t oxidise, stored in huge tanks, re-aerated, repasteurized, and re-enhanced with "flavor packs" to taste what they think it should have tasted like." -treehugger
Orange Juice…It’s Like Drink Soda for Breakfast
Orange juice is yet another example of how the food industry has convinced consumers that a processed product is somehow better than its original source. It’s like drinking soda pop for breakfast.
Orange juice does not deserve the reputation it enjoys as a healthy drink, nor should it be part of the ‘balanced breakfast’ that we’ve been taught to recognize. Far from being fresh, the so-called “freshly squeezed, not-from-concentrate, homestyle” orange juice that consumers buy in cartons or Tetra-Paks is often more than a year old.